Tuesday, March 1, 2016

Walgreen's Scrambled Merchandising

Walgreens is a specialty store that focuses on health and beauty products. Being a drugstore, one would assume that it would only carry prescription pharmaceuticals alongside other similar products; however, to appeal to larger groups of consumers, it's variety of merchandise goes beyond that.

During a recent visit, I spotted items that people would not typically associate with this type of retailer.. Such as games and toys.

Are they trying to appeal to the bored children whom parents bring in while waiting for their prescription to be filled?




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