Sign Visibility

Visibility is a very important concept when it comes down to store signs and advertisements. Businesses figure out where and how they place their signs based on the direction of traffic flow. You might think that just because a retailer pays for the location they're renting in, they could make their signs as big as possible, but unfortunately, there are laws and regulations that prohibit this.

Here is a picture taken in Mobile, Alabama (where my boyfriend attends school) that portrays the visibility of signs. The CVS sign is located right by an intersection, which is a preferred placement.