Marketing Blog: Visual Merchandising at Starbucks

When it comes to presentation in retailing, the key objective is to implement a retailer’s strategy. With Starbucks being a service provider rather than a product merchandiser, its interior design mainly focuses on how customers want to experience the shop while they’re there… However, that’s not to say that Starbucks will avoid seducing its customers with their drinkware, coffee presses and gum.

Thus, here are three feature areas designed to get your attention at Starbucks:

- Image 1 portrays a cash wrap, also known as a point-of-purchase counter. Businesses of all types love utilizing this space which is located near the register to get you to buy those cheap impulse purchase items.

- Image 2 makes use of the “decompression zone” which is the first 10 feet in which customers become adjusted to their new environment, these are typically located near the entrance.

- Image 3 showcases a freestanding display, these bad boys are often used for displaying a retailer’s newest and most exciting offerings.